Business profile

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Search marketing is a tactic within your digital marketing strategy that helps increase the visibility of your website in search engines. This can include both paid and unpaid activities that will enhance your brand visibility online.

 The Digital Department can help with your search marketing strategy and get your business ranking high on search engines through a variety of online activities. These include:

  • Google Ads/ PPC
  • Google Guaranteed
  • Business profile
  • Analytics reporting

Google Ads/ PPC

Looking to drive more sales and leads? Enhance your online presence with our expert Google Ads and PPC services.

Google Guaranteed

Want to gain customer trust and increase sales? Elevate your business with our Google Guaranteed services.

Business profile

Attract more customers with our Google Business Profile services.

Analytics reporting

Make data-driven decisions with our expert Google Analytics reporting.


Google ads is an online advertising programme that helps you to reach people who are searching online for the products or services that you offer.

It works slightly differently to SEO, in that it takes an initial period to set up and will cost you money every time someone clicks on your adverts. This is known as pay-per-click (PPC) advertising. Google ads feed directly into google analytics, so you can see which keywords drive the conversions (clicks) and which ad category generates the most revenue for you.

Google ad’s can be a complex system to get your head around. That’s why if you don’t have your own marketing team, it’s important to work with a company who knows their way around the google ads platform. The Digital Department can help you to set up your google ads and analytics tracking on your website so that you can start mapping asap.

In addition to this we offer website reporting at either monthly, quarterly or six months intervals. This helps you to clearly visualise which of your marketing campaigns are driving the most traffic and conversions which is essential when working out where to spend your marketing budget.


If you want your products or services to appeal to a local audience, google guarantee is a must. The Digital Department can set up your website quickly and easily with google guarantee so that you will show in search results for people within your area.

This is especially useful if your business isn’t as large as some, and is a great way to get in front of customers looking for what you have to offer.


It’s important to ensure that you cover all bases online, and The Digital Department can help you to do that.

Just like all online marketing, if something is not easily accessible, potential customers might look elsewhere. So doing whatever you can to make the buying process smooth and provide an enhanced user experience will go a long way in helping your business succeed online.

Having a google business profile is important to help you maximise your visibility online. It serves as a mini website on the right hand side of google search results pages.
With a google business profile you can display:

  • Your opening hours
  • Company address, phone number, and email address
  • Images
  • Links to your site
  • Company description and overview of your products and services


Get in touch with us today and see how we can improve your sales with Google Business to the next level and get 5* star reviews.

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